Corporate Travel Management (CTM) expects to emerge from the COVID-19 pandemic a bigger and more globally focused TMC and is expanding its global organization structure to create new value opportunities and drive growth. After integrating its 2020 acquisitions of Travel & Transport, Radius Travel and Tramada, CTM has introduced three new global business units for corporate clients, agency network and supplier partners.
Global Customer Solutions will focus on maximizing value to the global and multi-national travel program segment. Led from the U.S.A. by VP Global Customer Solutions, Kristen Pratt, the division will offer global travel programs access to CTM’s extended global footprint, via owned and partner agencies, standardization across reporting and implementation processes, and access to CTM’s proprietary technology and global supplier solutions to offer increased program consistency and value in all markets.
Global Agency Partnership Program will focus on adding value to CTM’s global partner agencies by leveraging CTM’s scale, global buying power, content aggregation and proprietary technology solutions. Importantly, the new agency partnership team will also ensure CTM has a robust and expanding network of best-in-class agencies to service clients in every market they operate in. Led by VP Global Agency Partnership Program, Nicole Wilcock, the new team will make CTM’s global network larger, stronger, more valuable and truly competitive for global travel accounts through the delivery of consistent service and technology experiences.
The Global Supplier Partnerships Program is a new team tasked with continuing to grow CTM’s strategic supplier partnerships across air, hotel and car suppliers as well as technology and other third-party suppliers. It will continue to build out its offering to deliver scale, enhanced value and best-in-class solutions to benefit CTM clients and agency partners.
The new business units have also created a number of new strategic roles in CTM’s global organization across sales, implementation and technology solutions functions.
CTM global COO Laura Ruffles said in a press release, “We acted quickly to successfully integrate our recent acquisitions during the downtime in travel activity. This has enabled us to design a new business framework to support exciting growth opportunities for our customers, suppliers and agency partners in a post-COVID environment."
She added: “We’ve listened to feedback from our customers, partner networks, and sales and technology teams to identify the needs, opportunities and challenges facing global travel programs as they get back to business travel. And we’re confident that we’ve successfully implemented a structure that fills a market gap.”
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