The Bahrain Tourism and Exhibitions Authority (BTEA) launched its new Meetings, Incentives, Conferences, and Exhibitions (MICE) program, which aims to boost the growth of the business events sector by providing tailored assistance to both organizers and stakeholders. The renewed initiative offers visa support, airport assistance and cultural activities and tours to enhance the planning and execution of successful events. The support is categorized based on the number of pax as well as the number of nights spent in Bahrain.
By fostering collaboration between government bodies, tourism agencies, and industry professionals, the new MICE scheme aims to elevate the quality and competitiveness of MICE offerings, attract international business travelers, and drive economic growth in the region.
Located on the southwestern coast of the Arabian Gulf, Bahrain is rapidly emerging as a leading MICE destination, thanks to its modern facilities and strategic initiatives. The recent opening of Exhibition World Bahrain (EWB), a 950,000-square-foot event center, marks another step toward establishing the country as a hub for regional and international events. With 10 exhibition halls, EWB is equipped to host events ranging from large-scale conferences to intimate meetings.
Bahrain’s MICE strategy is aligned with the Bahrain Tourism Strategy 2022-2026, which integrates international marketing, events, and infrastructure development to accelerate tourism growth.
The MICE event also served as a platform to introduce BTEA’s latest global campaign, “Bahrain. An Island, Limitless.” This campaign showcases Bahrain’s unique blend of Arabian island lifestyle, with an abundance of waterfront, hospitality, entertainment, and heritage experiences, creating opportunities for both leisure and business travelers.
For further information on Bahrain, visit https://limitless.bahrain.com/
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