Discover The Palm Beaches (DTPB), the tourism marketing corporation for Palm Beach County in Southeast Florida, is launching a new brand campaign for groups business: “Between-The-Sessions.” The new integrated marketing campaign will target meeting planners and highlight the destination experiences that large groups can enjoy between conference sessions “that set The Pam Beaches apart.”
Campaign themes include open-air spaces and tropical oases, vibrant and walkable convention districts, and such venues and events as croquet and polo, world-class museums and cultural attractions, and outdoor recreation and wellness activities. The new “Between-The-Session” campaign will be running in a variety of meetings and business publications throughout the U.S. using a combination of social, digital, and print advertisements.
“More than ever, planners are looking for outdoor spaces, creative team-building activities, and offerings that inspire attendees during the conference and in their free time,” said Kelly Cavers, SVP group sales and services for Discover The Palm Beaches, in a press statement. “Our new ‘Between-The-Sessions’ campaign focuses on how The Palm Beaches offer these in a style you cannot get anywhere else.”
Cavers added, “Services can include securing a keynote speaker from vital local industries, finding an area artist to create a custom piece of art during the meeting, awakening attendees with an on-demand coffee experience from a local roaster, or creating a unique volunteer and team-building opportunity like a beach-clean up.”
The Palm Beaches also offer planners a wealth of tools to help them build their “perfect” meeting through its complimentary Destination Services team. Using its network of community partners, the Destination Services team helps planners customize meetings and create those “wow moments” both in and out of the meeting.
Good to know: DTPB was one of the first destination marketing organizations to implement and receive the Global Biorisk Advisory Council (GBAC) STAR accreditation. With business travel back on the rise, meeting attendees can feel safe from the moment they arrive at Palm Beach International airport, at area conference hotels, and at various local attractions.
For more information on meetings in The Palm Beaches, visit www.thepalmbeaches.com.
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