Cvent unveiled its new Cvent Events+ solution at Cvent CONNECT in Las Vegas. As a component of Cvent’s event marketing and management platform, Events+ enables year-round engagement with event audiences and allows users to capitalize on video to facilitate a more effective event marketing strategy.
Events+ is built to leverage existing event content in a fully branded, on-demand video library, enabling event organizers to better engage audiences and generate interest for future events.
Events+ works seamlessly with Cvent Registration, the Cvent Attendee Hub, and Cvent Webinar, and its cross-promotion tools help increase visibility, registrations and attendance across an entire event program. It also includes a feature that allows logged-in guests to see who from their prior event connections are planning to attend upcoming events.
Here’s how Cvent Events+ addresses many of the top event planner and marketer pain points.
- Increasing awareness for upcoming events and webinars: Most organizations host multiple events and webinars but struggle to establish an effective cross-promotion strategy to maximize attendance at these events. The event calendar within Events+ displays and promotes upcoming events, allowing Events+ visitors to explore details of each event and easily register. This continuous interaction establishes anticipation for upcoming events, increases general interest in the community, and ultimately leads to higher attendance and brand engagement.
- Driving attendee engagement in between marquee experiences: Events+ offers a dynamic way to capture the essence and key moments of your gatherings, allowing attendees to relive the best experiences on-demand. Events+ also serves as a valuable resource for those who couldn’t attend in-person, providing them with an opportunity to experience event highlights and gain insights through educational session content, which expands your event’s reach and overall impact.
- Enhancing use of event video content and session recordings post-event: With many organizations hosting a mix of in-person, virtual, and hybrid events and webinars, marketers and planners have access to more event video content than ever before. Events+ offers an easy way to edit, curate, repurpose and promote that content beyond event dates to drive further engagement and attendee interest.
- Mitigating complex, costly or ineffective online video hosting platforms: Common online video hosting platforms can be cost prohibitive, don’t provide content discovery options – and often include distracting advertising—making for a sub-par viewing experience. Events+ offers a fully branded online video hosting service, giving the power back to event planners and marketers.
For more information, visit www.cvent.com.
Related Stories
IMEX America 2023 Powers-up to Support Exhibitors Powering-Through
Questex’s CMITE Takes Place August 21-24 in Montego Bay, Jamaica
Visit Atlantic City's New Website Offers Meeting Planner Tools