With 3,000 buyers from more than 60 countries registered so far, buyer demand for IMEX Frankfurt continues to track upwards. This is a clear indication of the industry’s appetite to come together at the show from May 23–25. The variety of suppliers lined up to exhibit include: Europe – Germany, France, Spain and Croatia; North and South America – Peru, along with Boston and Georgia (both of which are increasing their presence); and Asia – Hong Kong, Taiwan, Thailand and Malaysia.
Despite bumpy economic headwinds, demand for in-person events is strong and many parts of the global market have responded with investment in refurbishments, new properties, product innovations, new technologies and enhanced attendee experiences. IMEX Frankfurt will be the stage for several important news announcements including Cairns Convention Centre, which is set to reopen this spring following a major refurbishment and expansion. The Asia Convention Alliance will hold its inaugural event during IMEX, while Cvent is among several suppliers presenting new research.
Education programming centers around IMEX’s 2023 Talking Point “Human Nature,” which gives attendees the chance to learn and embrace skills such as public speaking, experiential design, emotional intelligence as a leadership skill, focused attention, and more. IMEX Frankfurt 2023 also makes allowance for sessions of evergreen interest including contract negotiations, talent acquisition and management, incentive programming, and F&B planning.
A program of 150 educational and networking events starts with education for specialist audiences the day before the show, on May 22. This will be followed by six tracks of general learning that run from May 23–25 on the show floor’s Inspiration Hub: Event Marketing is a new addition, while Technology and Innovation; Trends and Research and Experience Design are tried and tested, and always in demand. A new Business Practices track will include the Meeting Planner Toolkit while a People and Planet track will address diversity, equity and inclusion (DEI), professional and personal development, leadership, culture and engagement, well-being and sustainability.
IMEX Frankfurt evolves every year, and this latest edition is no exception. This time around, however, attendees can expect a few surprises: The IMEX Group is set for change, with details to be revealed onsite.
For more information, visit www.imex-frankfurt.com.
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