Marriott International and PCMA on Friday, April 1 announced an official collaboration to bring educational opportunities to business events professionals in Mexico and Latin America. Purposeful content, events, courses and certifications that drive professional development and reactivation in the region will be some of the PCMA benefits that strategists in this industry will receive.
The DES (Digital Event Strategist) certification course will be a critical offering as part of this partnership, as it will allow industry professionals to redeem their Marriott Bonvoy points to access this program and become certified strategists in the design, planning, measurement and monetization of events in the digital world, bringing opportunities to innovate the participant experience and develop new business models.
“We are very pleased with the road we are charting with Marriott International. The current environment of the global business events industry presents great challenges and countless opportunities that require continuous adaptation and training, as well as a strong professional network,” said Lucio Vaquero, PCMA regional director for LATAM, in a press statement.
Through this partnership industry professionals will have opportunities to connect with peers throughout the global PCMA community, and have access to scholarships, exclusive experiences, and educational programs to strengthen their personal brand.
Gladys O’Mahony, Marriott International’s vice president of global sales for the Caribbean and Latin America, added, “This partnership will permit us to offer meeting and event professionals not only an opportunity to equip themselves with relevant skills and knowledge for success but also to provide a space for connection and collaboration.”
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